Five Guys BOGO Promotion Set for March 2026
Five Guys is offering a buy-one-get-one-free (BOGO) burger promotion from March 9 to March 12, 2026, following the overwhelming demand for a similar offer earlier this year. The initial BOGO promotion, launched on February 17, 2026, in celebration of the chain’s 40th birthday, resulted in significant chaos, with some locations running out of stock and long wait times for customers.
In response to the overwhelming turnout, Five Guys plans to distribute approximately $1.5 million in bonuses to its store employees. Jerry Murrell, co-founder of Five Guys, acknowledged the challenges faced during the initial promotion, stating, “We screwed the first one up so bad, we’re trying to redo it.” He further expressed gratitude for the customer response, saying, “We were genuinely humbled by your response.”
Customers can redeem the BOGO offer by ordering online at FiveGuys.com or through the Five Guys app using the code FGAFTERPARTY. It is important to note that the BOGO offer is limited to one redemption per reward code, per transaction, and per account, and is not valid for in-store orders.
Five Guys, founded in 1986 by Jerry and Janie Murrell, has nearly 2,000 locations across more than 25 countries. The brand has built a reputation for its fresh ingredients and customizable burgers, making it a popular choice among fast-food enthusiasts.
As the new BOGO promotion approaches, customers are eager to see how the chain will manage the expected demand. Observers anticipate that the lessons learned from the previous promotion will help Five Guys streamline operations and enhance the customer experience this time around. However, details remain unconfirmed regarding any additional measures the company may implement to prevent a repeat of the earlier chaos.