Five Guys BOGO Deal Celebrates 40 Years
Five Guys is celebrating its 40th birthday with a buy one burger, get one free (BOGO) offer, valid through Thursday, March 12, 2026. This promotion, known as the 40th After Party, is available exclusively online and through the Five Guys app, with customers able to redeem the offer using the code FGAFTERPARTY.
The BOGO deal first launched on February 17, 2026, and has already made a significant impact, causing food shortages at some locations. In Tennessee alone, 32 Five Guys locations experienced shortages, including 9 in Nashville, 6 in Knoxville, and 4 in Memphis.
In addition to the promotional offer, Five Guys plans to distribute approximately $1.5 million in bonuses to store employees as a way to celebrate the milestone and acknowledge the increased demand during the promotion.
Founded in 1986 by Jerry and Janie Murrell, Five Guys has grown to include 1,500 locations across the United States. The chain’s commitment to quality and customer satisfaction has been a cornerstone of its success, with Jerry Murrell stating, “We were genuinely humbled by your response” to the initial BOGO offer.
However, the company also acknowledged the challenges faced during the promotion, with a spokesperson noting, “We didn’t meet our own standards, and that’s not something we take lightly. So, we’re asking for a do-over.” This reflects the company’s dedication to maintaining high service standards.
As the promotion continues, customers are limited to one redemption per reward code, ensuring that the offer remains accessible while managing inventory effectively. The BOGO deal is not valid for in-store orders, which may further contribute to the challenges some locations are facing.
Five Guys has built a reputation for its fresh ingredients and customizable burgers, which have garnered a loyal customer base over the years. The chain’s approach to business has always been rooted in family values, as highlighted by its founding story where the Murrell family encouraged their sons to either pursue higher education or start a business.
With the BOGO deal generating excitement and increased foot traffic, observers are keen to see how Five Guys will navigate the operational challenges that have arisen. Details remain unconfirmed regarding the long-term impact of this promotion on supply chains and customer satisfaction.
As the promotion progresses, Five Guys remains focused on delivering quality service and products, ensuring that its 40th anniversary is celebrated not just with a deal, but with a commitment to its customers and employees alike.