Before Kim Mulkey took the helm as the head coach of the LSU women’s basketball team in 2021, expectations were modest. The program had seen ups and downs, and there was a prevailing sentiment that it would take time to rebuild and reestablish LSU as a powerhouse in women’s basketball.
However, a decisive moment came during the Sweet 16 matchup against Duke on March 27, 2026, where Mulkey’s vibrant presence was unmistakable as she donned a glittery purple pantsuit. This bold fashion choice not only highlighted her unique style but also underscored the cultural shift she has brought to the team.
Under Mulkey’s leadership, the LSU coaching staff has embraced a fashion-forward approach, with assistant coach Jennifer Roberts serving as her primary stylist on game days. This has transformed the team’s identity, making Mulkey’s outfits a significant part of their brand.
The impact of Mulkey’s coaching extends beyond aesthetics. Her passionate calls during games, such as the memorable shout, “Who can guard Tessa?” during a match against South Carolina, have resonated with fans and players alike. This particular moment has inspired supporters to wear shirts featuring her quote, demonstrating the strong connection between Mulkey and her players.
Tessa Johnson, one of the standout players on the team, has emerged as a national sensation, currently ranking seventh in the nation for 3-point shooting with an impressive 44.5% accuracy. Johnson attributes part of her success to the confidence instilled by Mulkey and her teammates, stating, “I appreciate the support … our teammates bring confidence to everyone else.”
As Mulkey continues to lead LSU, her influence is palpable, not just in the team’s performance but also in the broader landscape of women’s basketball. Her unique blend of coaching prowess and fashion has set a new standard for what it means to be a coach in this sport.
Flau’jae Johnson, another player on the team, remarked, “Coach Mulkey ain’t really missed this season,” highlighting the successful season LSU has experienced under her guidance.
Mulkey’s approach has sparked discussions about the role of fashion in sports, particularly in women’s basketball, where her choices have inspired other coaches to express themselves more freely. This trend reflects a growing recognition of the importance of personal branding in athletics.
As the season progresses, the LSU women’s basketball team continues to make headlines, with Mulkey at the forefront of this transformation. The combination of her coaching skills and distinctive style has not only elevated the team’s performance but has also redefined expectations for women’s basketball coaches.
Details remain unconfirmed regarding future developments, but the impact of Kim Mulkey on the sport is undeniable and continues to evolve.