Costco Off-White Hoodie Launches in Canada
Off-White hoodies are now being sold at select Costco locations in Canada, retailing for approximately $84.99 CAD or about $60 USD. This launch marks a significant moment for the brand, which has historically offered similar items at much higher price points, sometimes reaching close to $800.
The hoodies come in three colorways: black, white, and blue, and feature the classic Off-White branding that fans have come to recognize. Produced in Vietnam using 100% cotton French terry, these hoodies combine quality with affordability, appealing to a broader audience.
The Off-White brand, founded by designer Virgil Abloh, was sold by LVMH to Bluestar Alliance in 2024, leading to speculation about its future direction. As Abloh built much of Off-White’s identity around accessibility and cultural remixing, the move to sell through Costco — a retailer known for bulk groceries and affordable meals — has amplified discussions about the brand’s evolution.
Upon its online launch, the Costco version of the hoodie quickly sold out, indicating strong demand among consumers. Observers note that this release could signal a shift in how luxury brands engage with mainstream retailers, though details remain unconfirmed.
As the fashion landscape continues to evolve, the introduction of the Off-White hoodie at Costco raises questions about whether this is a one-off experiment or part of a long-term retail strategy. The response from both consumers and industry experts will likely shape the future of the brand.