Meghan Markle’s As Ever Cuts Ties with Netflix
“It did not make sense to continue the partnership,” an industry source stated regarding the recent developments between Meghan Markle’s lifestyle brand, As Ever, and Netflix.
Netflix has officially cut ties with Markle’s brand following the cancellation of her show, “With Love, Meghan,” which did not receive a renewal for a third season. This decision comes after Markle and Prince Harry negotiated a substantial $100 million deal with Netflix in 2020, aiming to produce various projects.
As Ever, launched in 2025, quickly gained traction with products such as jams, honey, tea, wine, and candles. The brand’s offerings sold out rapidly after their debut, with some items disappearing from shelves in less than an hour. A spokesperson for As Ever remarked, “We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own.” This reflects the brand’s ability to thrive independently despite the recent changes.
In a statement, a Netflix spokesperson noted, “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.” This highlights the initial collaborative spirit between the streaming giant and Markle’s entrepreneurial venture.
Despite the end of their partnership, As Ever has shown promising financial success. Markle has reportedly earned upwards of $36 million from a single product line, indicating a strong market presence. Additionally, an impressive 87 percent of a million-unit jam order was sold, showcasing consumer demand for her brand.
Looking ahead, sources indicate that fans can expect to see seasonal specials of “With Love, Meghan,” although details remain unconfirmed. This suggests that while the show may not continue in its original format, Markle’s influence in the entertainment space may persist in different forms.