A fire broke out at Green Bay Converting located at 2200 Larsen Road on March 16, 2026, prompting a shelter-in-place alert for the surrounding area due to large amounts of smoke.
Firefighters received the call around 7:45 a.m. and arrived to find heavy black smoke billowing from the roof of one of the buildings. The situation escalated quickly, leading to the activation of a second-level Box Alarm, which brought additional emergency resources from across Brown County to assist in firefighting efforts.
Complicating the response, blizzard conditions and high winds are impacting firefighting operations. Fire crews are facing extreme weather challenges, including freezing equipment, which is hindering their ability to control the blaze effectively.
Residents in the vicinity have been advised to shelter in place due to soot being blown throughout the neighborhood. Authorities have emphasized that if residents see smoke in the area, they should not call 911 to report it, as it is related to the ongoing fire.
Additionally, residents west of I-41 are experiencing lower than normal water pressure due to the massive amounts of water being utilized to combat the fire. This has raised concerns about water availability for other needs in the area.
As firefighting efforts continue, officials are monitoring the situation closely and will provide updates as they become available. The community is urged to remain vigilant and adhere to safety guidelines during this emergency.
Details remain unconfirmed regarding the cause of the fire and any potential injuries. Local authorities are expected to conduct a thorough investigation once the situation is under control.