“Join us in honoring the life and legacy of Jeff Webb, founder of Varsity Spirit and modern cheerleading,” Varsity Spirit wrote in a heartfelt tribute following the news of his passing.
Jeff Webb, who died in an accident at the age of 76, was a transformative figure in the world of cheerleading. He founded Varsity Spirit in 1974, which has since grown into a cornerstone of the cheerleading industry, contributing to its evolution from a sideline activity to a major global competitive sport.
Webb also served as the president of the International Cheer Union, which achieved full recognition by the International Olympic Committee in 2021. His vision and leadership helped cheerleading flourish into a multi-billion-dollar industry, with Varsity Brands, which includes Varsity Spirit, being sold to Bain Capital for an estimated $2.9 billion in 2018.
“Varsity Brands is saddened by the passing of Jeff Webb, founder of Varsity Spirit and modern cheerleading. We extend our condolences to Jeff’s family and loved ones, and to the many across the spirit community who were influenced by his work,” the organization stated.
Webb’s impact on cheerleading has influenced generations of athletes, coaches, and teams, shaping the sport as it exists today. His estimated net worth was likely north of $100 million, reflecting the success of his ventures.
Born in 1947, Webb attended the University of Oklahoma, where he served as a yell leader on the cheer squad. He began his career in cheerleading while still in school, working with the National Cheerleaders Association and laying the groundwork for his future endeavors.
Despite his significant contributions to the sport, details surrounding the accident that led to Webb’s death have not been revealed, and the exact cause of death remains unconfirmed.
As the cheerleading community mourns his loss, the legacy of Jeff Webb will undoubtedly continue to inspire future generations in the world of cheerleading.