What does the rapid expansion of IHG’s Garner brand mean for the hospitality industry? Garner has reached 100 open hotels globally since its launch in August 2023, making it IHG’s fastest ever brand to scale.
Garner’s success is underscored by its impressive global pipeline of almost 80 hotels, indicating strong demand and growth potential. In 2025 alone, Garner’s openings accounted for 52% of IHG’s total openings, showcasing its pivotal role in the company’s expansion strategy.
In the Americas, Garner recorded 32 signings and 23 openings in 2025, while in the EMEAA region, it opened 43 hotels. This growth trajectory highlights Garner’s ability to penetrate diverse markets effectively.
Garner made its debut in Japan in 2025 with three openings in Osaka, marking a significant milestone in its international expansion. Additionally, the brand opened its first hotel in Southeast Asia and established its presence in Mexico, Italy, and Turkey with properties in Mazatlán Beach, Rome, and Istanbul, respectively.
According to Karen Gilbride, “Garner’s initial global success reflects IHG’s proven expertise in building and scaling conversion-ready brands that owners and guests trust.” This statement emphasizes the brand’s strategic positioning within the competitive landscape of the hotel industry.
Even as Garner celebrates these milestones, Gilbride notes, “we’re just starting to tap into Garner’s full growth potential and look forward to introducing its unique offering to more owners and travelers in the years ahead.” This suggests that further expansion is on the horizon.
Executives at the world’s largest hotel companies, including IHG, are reporting strong growth in Asia, despite challenges posed by China’s uneven recovery. This broader context highlights the resilience and adaptability of major players in the hospitality sector.
As Garner continues to grow, the industry will be watching closely to see how it navigates the evolving market landscape and what new opportunities arise.