The numbers
Orion Samuelson, a revered figure in farm broadcasting, passed away at the age of 91 on March 16, 2026. His career, which spanned an impressive 60 years, began at WGN radio in Chicago in 1960, where he became a trusted voice for farmers across the nation.
During his extensive career, Samuelson interviewed eight U.S. Presidents and was known for his insightful commentary on agricultural issues. He hosted the U.S. Farm Report, which was syndicated to over 150 television markets, making him a household name among farmers and agricultural enthusiasts alike. Samuelson’s contributions to the field were recognized when he was inducted into the National Association of Farm Broadcasting (NAFB) Hall of Fame in 1999 and named NAFB Farm Broadcaster of the Year in 2003.
Born on March 31, 1934, on a dairy farm near Ontario, Wisconsin, Samuelson’s roots in agriculture shaped his career and passion for farming. He was a member of the NAFB for nearly 70 years, advocating for farmers and sharing their stories with a broader audience. His autobiography, “You Can’t Dream Big Enough,” published in 2012, offered insights into his life and career, further solidifying his legacy in agricultural journalism.
In 2010, the City of Chicago honored Samuelson by naming a corner “Orion Samuelson Way,” a testament to his influence and contributions to the community. His final broadcast aired on December 31, 2020, marking the end of an era in farm broadcasting.
Reflecting on his experiences, Samuelson once stated, “I had the opportunity to interview eight Presidents, and I would share this story about my experience with John F. Kennedy.” His ability to connect with influential figures in politics underscored his role as a key communicator for the agricultural sector.
Max Armstrong, a fellow broadcaster, remarked, “All along the way, he became a champion for the American farmer. He was an agvocate before it became fashionable.” This sentiment highlights Samuelson’s dedication to advocating for agricultural issues long before they gained widespread attention.
As the agricultural community mourns his loss, many reflect on the profound impact Samuelson had on farm broadcasting and the lives of countless farmers. Sonny Perdue, a former U.S. Secretary of Agriculture, noted, “There’s a saying that today’s news is tomorrow’s history,” emphasizing the historical significance of Samuelson’s work.
Details remain unconfirmed regarding any memorial services or tributes planned in his honor, but the legacy of Orion Samuelson will undoubtedly continue to inspire future generations in the field of agricultural journalism.